We used junk food marketing tactics to promote healthy food instead – here's what happened.
We all need fresh and nutritious food to lead a healthy life. But it is not easy when we’re surrounded by cheap and unhealthy foods. Supermarkets account for a large proportion of food and grocery spending. And to increase their profits, some supermarkets strategically discount and give more shelf space to unhealthy food and drinks. They also use tactics like placing highly processed products in high visibility points like at the end of aisles and near checkouts, making it difficult for shoppers – especially kids – to miss.
Wouldn’t it be great if supermarkets used similar tactics to promote healthy food options?
A number of pioneering communities are already making this happen. Together with health researchers, various supermarkets in Victoria are implementing in-store tactics that make it easier for customers to find and select healthy foods. And our Healthy Supermarkets Community of Practice is providing a platform for them to share ideas and learn from each other, so that more supermarkets can promote good health in their communities.